Personal Information We Obtain
The data we obtain varies based on the Offerings you use. We obtain personal information through your interaction with the Offerings, such as when you:
- create an account in an Online Channel;
- register or apply to a LKMethod partner program;
- sign up for an online program, event, seminar, promotion or sweepstakes;
- request products (including product evaluations, trials, tech preview and beta downloads), services or information;
- participate in LKMethod events, newsletters, surveys, questionnaires, research or evaluations; or
- correspond with us or request information from us.
The types of personal information we obtain include:
- contact information (such as name email address, telephone number, postal or other physical address) for you or for others (e.g., principals in your business or billing contacts);
- information used to create your online account (such as username and password);
- biographical and demographic information (such as gender, job title/position and occupation);
- business profile and practices information used to evaluate you as a partner;
- photographs;
- billing and financial information (such as name, billing address, payment card details and bank account information and purchase history);
- information you submit in connection with a career opportunity at LKMethod, such as contact details, information in your résumé (including work history, education and language skills) and details about your current employment;
- location data (such as data derived from your IP address, country and zip code);
- the precise geolocation of your mobile device;
- clickstream data and other information about your online activities (such as information about your devices, browsing actions and usage patterns), including across the Online Channels and third-party websites, that we obtain through the use of cookies, web beacons and similar technologies
- personal information contained in forums, blogs, and testimonials you provide or that we obtain from publicly available sources (such as social media channels);
- information related to participation in classroom or online training, including programs completed and certifications achieved;
- information necessary to provide support or other paid consulting services (such as contact details, chat services, support details, and event history);
- personal information contained in content you submit to us (such as through our “Contact” feature or other in-product or in-service messaging); and
- other personal information we obtain through our Offerings.
Please note that providing personal information to us is voluntary on your part. If you choose not to provide us certain information, we may not be able to offer you certain products and services, and you may not be able to access certain features of the Online Channels.
How We Use Personal Information
We use the information we obtain to:
- provide and administer our products and services (including websites and apps for which you have registered);
- process and fulfill orders in connection with our products and services and keep you informed about the status of your order;
- help you complete a transaction or order and provide customer support;
- bill you for products and services you purchased;
- provide training, support and consulting services;
- manage career opportunities, including for recruitment purposes, employee onboarding and other Human Resources purposes;
- create and manage your account with LKMethod;
- operate, evaluate and improve our business (such as by administering, developing, enhancing and improving our products and services; managing our communications and customer relationships; and performing accounting, auditing, billing, reconciliation and collection activities);
- perform data analytics (such as research, trend analysis, financial analysis and customer segmentation);
- communicate with you about your account and orders (including sending emails relating to your registration, account status, order confirmations, renewal or expiration notices and other important information);
- conduct marketing and sales activities (including sending you promotional materials, generating leads, pursuing marketing prospects, performing market research, determining and managing the effectiveness of our advertising and marketing campaigns and managing our brand);
- communicate with you about, and administer your participation in, events, programs, promotions and surveys;
- connect employees with their enterprise account administrator;
- verify your identity and protect your account against unauthorized use or abuse of our services;
- protect against, identify and prevent fraud and other unlawful activity, claims and other liabilities;
- comply with and enforce relevant industry standards, contractual obligations and our policies;
- maintain and enhance the security of our Online Channels, products, services, network services, information resources and employees; and
- respond to your inquiries.
Depending on the purposes for which personal information is used, and the context in which the data is obtained, we may rely on one or more of the following legal bases:
- performance of a contract with you or a relevant party;
- our legitimate business interests;
- compliance with a legal obligation, a court order, or to exercise or defend legal claims; or
- your consent to the processing, which you can revoke at any time.
We may combine data collected from you with other sources to help us improve the accuracy of our marketing and communications as well as to help expand or tailor our interactions with you. This includes combining personal information we obtain through Online Channels with information we obtain through Offline Channels, as well as other information (such as referral programs), for the purposes described above. We may anonymize or aggregate personal information and use it for the purposes described above and for other purposes to the extent permitted by applicable law. We also may use personal information for additional purposes that we specify at the time of collection. We will obtain your consent for these additional uses to the extent required by applicable law.
Where required by applicable law, we will obtain your consent for the processing of your personal information for direct marketing purposes.